Serinity Hotel

about the project

SERENITY Hotels & Resorts deliver a premium experience for families who are looking for more than just luxurious rooms, suites or a big aqua park. 

Scope of the project

  • Develop a brand strategy
  • Brand identity system
  • Create brand collaterals
  • Create a website

Our Mission

Taking a look at SERENITY brand identity and website, we didn’t get the luxurious, welcoming feeling a hotel of its size gives to its customers. We then built a strategy to go from to recreate the identity system and website.

Category

  • Rebrand

Brand strategy

Brand definition

Defining a brand is about creating a roadmap that will help as a guide to taking any future decision related to the brand and make sure it is kept consistent and on track.

Brand purpose

To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.

Brand purpose

To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.

Brand attributs

Culture

  • Luxury
  • Hospitable
  • Welcoming
  • Caring
  • Familial
  • Premium

Customer

  • Fun
  • Hard workers
  • Parents Families
  • Friendly

Voice

  • Welcoming
  • Caring
  • Authentic
  • Luxurious
  • Approchable
  • Professional

Benifit

  • Recharged
  • Relaxed
  • Reconnect
  • Have fun Joy

User Profiles

User 1

  • Aymen & Sanaa . Married for over 13 yrs. Egypt.
  • Team manager & architect. Have 2 kids
  • They love having family time
  • Want to have some privacy during vacation
  • Looking for where they can spend great family time while they can get some private time without having to look after the kids.
  • They don’t get to fully rest during vacations
  • Luxurious hotels focus on satisfying couples with no kids

User 2

  • Cheraz, 26 yrs old. Jordan.
  • Fashion designer. Single.
    Owns a fashion design studio.
  • Needs to  combine calmness with fun, relax and recharge.
  • Wants to get back to work energized.
  • Loves nature and aiming to be connected to it
    Loves being close to the beach.
  • Very calm hotels are usually boring. 

User 2

  • Cheraz, 26 yrs old. Jordan.
  • Fashion designer. Single.
    Owns a fashion design studio.
  • Needs to  combine calmness with fun, relax and recharge.
  • Wants to get back to work energized.
  • Loves nature and aiming to be connected to it
    Loves being close to the beach.
  • Very calm hotels are usually boring. 

Brand Identity

We had a challenge to complete the visual identity all by keeping the logo and main colors. By combining our findings in the strategy sessions and the current visual identity, we completed the identity system with colors, typography, patterns, photo choices and designed branding & marketing assets.

Color palette

Typograohy choice

Patterns choice

Logo

Logo variation

Branding Assets

website

We had a mission to fix what was not working on the website:

  • Poor user experience that does not allow to identify the different resorts easily.
  • Outdated design style.
  • Colors and typography does not convey the luxurious part of the resorts.
  • Hard to identify what guests will get on their stay.
  • Does not attract the right audience.