SERENITY Hotels & Resorts deliver a premium experience for families, who are looking for more than just luxurious rooms, suites, or a big aqua park.
Taking a look at SERENITY brand identity and website, we did not get the luxurious, welcoming feeling that a hotel of its size gives to its guests. We then built a strategy to recreate the identity system and website.
Taking a look at SERENITY brand identity and website, we didn’t get the luxurious, welcoming feeling a hotel of its size gives to its customers. We then built a strategy to go from to recreate the identity system and website.
Defining a brand is about creating a roadmap that will help as a guide to taking any future decision related to the brand, and make sure it is kept consistent and on track.
To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.
To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.
We have created a new and clean logo for SERENITY to demonstrate their unique personality, and attract the right audience. All together with a new typeface and color palette that complement the identity system.
We wanted to fix what was not working on the website: