Serenity Hotels And Resorts

This is a personal project, where we suggest a rebrand for SERENITY Hotels & Resorts.

about the project

SERENITY Hotels & Resorts deliver a premium experience for families, who are looking for more than just luxurious rooms, suites, or a big aqua park.

Scope of the project

  • Develop a brand strategy
  • Brand identity system
  • Create brand collaterals
  • Create a website

Our Mission

Taking a look at SERENITY brand identity and website, we did not get the luxurious, welcoming feeling that a hotel of its size gives to its guests. We then built a strategy to recreate the identity system and website.

Category

  • Rebrand

Our Mission

Taking a look at SERENITY brand identity and website, we didn’t get the luxurious, welcoming feeling a hotel of its size gives to its customers. We then built a strategy to go from to recreate the identity system and website.

Category

  • Branding

Brand strategy

Brand definition

Defining a brand is about creating a roadmap that will help as a guide to taking any future decision related to the brand, and make sure it is kept consistent and on track.

Brand purpose

To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.

Brand purpose

To create an unforgettable experience for those who are building a happy album of personal & close to heart memories to talk about and laugh at with family and friends.

Brand attributes

Culture

  • Luxury 
  • Hospitable
  • Welcoming
  • Caring 
  • Familial
  • Premium

Customer

  • Fun
  • Hard workers
  • Families
  • Friendly

Voice

  • Welcoming
  • Caring
  • Authentic
  • Luxurious
  • Approchable
  • Professional

Benefits

  • Recharged
  • Relaxed
  • Reconnected
  • Enjoyable

User Profiles

User 1

  • Aymen & Sana, married for over 13 years, Egypt.
  • Team manager & architect. Have 2 kids.
  • They love family time.
  • Want to have some privacy during vacation.
  • Looking for where they can spend great family time while they can get some private time without having to look after the kids.
  • They do not get to fully rest during vacations.
  • Luxurious hotels focus on satisfying couples with no kids.

User 2

  • Cheraz, 26 yrs old. Jordan.
  • Fashion designer.Single.
  • Owns a fashion design studio.
  • Needs to relax and recharge.
  • Wants to get back to work energized.
  • Loves nature and aiming to be connected to it.
  • Loves being close to the beach.
  • Very  tranquil hotels are usually boring. 

User 2

  • Cheraz, 26 yrs old. Jordan.
  • Fashion designer. Single.
  • Owns a fashion design studio.
  • Needs  to relax and recharge.
  • Wants to get back to work energized.
  • Loves nature and aiming to be connected to it
  • Loves being close to the beach.
  • Very  tranquil hotels are usually boring. 

Brand Identity

We have created a new and clean logo for SERENITY to demonstrate their unique personality, and attract the right audience. All together with a new typeface and color palette that complement the identity system.

Color palette

Typograohy choice

Brand Patterns

Logo

Logo variation

Branding Assets

website

We wanted to fix what was not working on the website:

  • Poor user experience that does not allow to identify the different resorts easily.
  • Outdated design style.
  • Colors and typography do not convey the luxurious part of the resorts.
  • Hard to identify what guests will get on their stay.
  • Does not attract the right audience.
See other work

© 2023 SiraMoon All rights reserved.

Connect with me

Get in touch

[email protected]