Menu
BEESAN is an indonesian based brand founded to introduce the oriental Palestinian pastry.
With a combination of inherited recipes and a touch of creativity, they create original oriental pastry with high quality ingredients that suit the region’s taste preferences.
Our mission was to help BEESAN live with a unique personality in its audience minds, define and create a plan for the brand goals.
Our approach needed to be representative of BEESAN, but also comprehensive of their customers, and that is by translating the strategy sessions and research findings into impactful designs and a unique online experience.
Define the brand personality, and clarify its positioning and the target audience.
Sira Moon helped BEESAN focus its branding and marketing efforts on a specific direction, which led to a new visual identity that their customers loved, and an increase in sales and customer base.
To craft the strategy for BEESAN, we went through multiple zoom calls with the founders to establish the brand foundations, and clarify the brand’s audience and goals.
Over 4 days of facilitation sessions, we defined the brand challenges, prioritized the needs and the goals of the brand and its customers. This had become the main foundation to all the executions to keep the brand consistent.
Through our strategy sessions, we have defined a main persona of BEESAN’s users. Classifying them has helped in having a better understanding of their demographics, psychographics, desires, needs, and main behaviors. We have created a story for the persona to make it easy for the internal team to remember.
During the strategy sessions, we were able to extract the main characters of the brand and define its personality, which will be the foundation of how it will look, sound, and act through all the brand touchpoints.
We have developed an entirely new and fresh brand system that represents BEESAN’s personality and speaks to its audience. The rebrand included a new logo, a new color palette, a new typeface, and new ingredient-based design elements.
The art direction was first started by the creation of a visual moodboard, then exploring some logo sketches.
BEESAN needed a new logo that represents the pillars of its personality with it being attractive to the target audience.
The logo needed to be clean,fresh,modern, and applicable in all scenarios and in all sizes.
We have chosen 2 different types for BEESAN; Each one represents specific characteristics of the brand. Combined, they give the perfect look Beesan wants to show up with.
Welcoming, creative, honest, and premium. BEESAN’s colors need to spread the vibes of its personality, but also support the different flavors of its different products.
Welcoming, creative, honest, and premium. BEESAN’s colors need to spread the vibes of its personality, but also support the different flavors of its different products.
Having different products and flavors, BEESAN needed to captivate their customers’ attention through the packaging designs.
Inspired by the Palestinian heritage of BEESAN, combined with the various natural ingredients used in their recipes, we created the packaging designs.
Being the main product, there are 3 different categories of Baklava: classic, excellence, and heritage Baklava.
We have created a main design for each category to be easily identified on the shelf by their customers.
Being one of the well known oriental cookies, BEESAN created a recipe that suits the Indonesian market taste preferences with different flavors.
The main design of the cookies packaging changes based on the flavor.
Being one of the well known oriental cookies, BEESAN created a recipe that suits the Indonesian market taste preferences with different flavors.
The main design of the cookies packaging changes based on the flavor.
We created a packaging that fits the brand personality and keeps it cohesive with the brand’s other products packaging.
Using the ingredients-based colors of the brand, we created the Medjool packaging variations.
Create an e-commerce website to sell their products, introduce the brand to users, and learn about the brand origin and its values.
We needed to balance the business goals and the customers needs, while creating the wireframe that would give a unique experience to visitors while creating sales for Beesan.
It takes a lot of research, reflection, and planning to create a delightful user experience. Taking the strategy as the foundation, we started by brainstorming ideas to create BEESAN’s website map based on the user profiles, journey, and brand goals.
It takes a lot of research, reflection, and planning to create a delightful user experience. Taking the strategy as the foundation, we started by brainstorming ideas to create BEESAN’s website map based on the user profiles, journey, and brand goals.
We needed to balance the business goals and the customers needs, while creating the wireframe that would give a unique experience to visitors while creating sales for Beesan.
The website’s content is to reflect the brand personality, connect it to its audience, and to have a clear overview of the products and their ingredients.
By balancing business goals, the user experience, and aesthetics, we created a website that spreads BEESAN’s vibes, connects it to its audience, and brings in sales by being aesthetically pleasing and giving a smooth user experience.
To keep the brand consistent online, BEESAN needed an SM Content strategy. Having a deep understanding of the brand, we created a content plan for BEESAN.
Building a community for their customers is a priority for BEESAN’s founders. Therefore, we needed to take everything important to their target audience (previously discussed in the strategy sessions) and create a plan for their social media content that humanizes the brand to make it reliable.
Building a community for their customers is a priority for BEESAN’s founders. Therefore, we needed to take everything important to their target audience (previously discussed in the strategy sessions) and create a plan for their social media content that humanizes the brand to make it reliable.
By combining our findings in the strategy sessions, and the data collected about the target audience, we came up with the final social media plan for BEESAN, which contains the main content pillars and some content suggestions to share as it will be a reference for their internal team while creating content.
By combining our findings in the strategy sessions, and the data collected about the target audience, we came up with the final social media plan for BEESAN, which contains the main content pillars and some content suggestions to share as it will be a reference for their internal team while creating content.