AWZER SMART offers evolved and customized home automation, security and electricity services with high standards for construction projects.
Scope of the project
Develop a brand strategy
Readapt the visual identity
Marketing assets
Website Design & Development
challanges
Building an internal strategy that aligns everything the company does.
Complete the visual identity all by keeping the initial logo and align it with the new internal strategy.
Category
Branding
Brand strategy
Brand Mission
By providing bespoke solutions that combine 3 different and complementary fields for construction projects, all with focusing on the post delivery project services.
Brand vision
Be the first choice for construction projects’ owners that need a combination of expertise in building automation, electricity, and security in terms of plan creation and field execution.
Brand Personality
Valeurs
Assistance
Listening
voix
Professional
Guidance
Honesty
Specialization
Perseverance
Impact
Quality
Good value for money
Feeling
Available
Helpful
Welcoming
Friendly
Caring
Attentive
Respectful
Brand Identity
We had a challenge to complete the visual identity all by keeping the logo and main colors.
By combining our findings in the strategy sessions and the current visual identity, we completed the identity system with colors, typography, patterns, photo choices and designed branding & marketing assets.
Typography
We use two 2 specific typeface for our brand
Inter
Aa Bb Cc Dd Ee Ff Jj Hh Gg Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 @_= +/*
Nephilm
Aa Bb Cc Dd Ee Ff Jj Hh Gg Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 @_= +/*
Color
Primary color
#1B2B79
#F37B20
Secondary color
#2E4A99
#4D80B2
#FFBA08
#FDDCC6
#4BA3C3
#D4D2D5
Brand pattern
photography style
Website
We created a custom website that represents their brand as conceived in their internal strategy, shows their services while considering their ideal customers needs, and behaviors.