Awzer smart

about the project

AWZER SMART offers evolved and customized home automation, security and electricity services with high standards for construction projects.

 

Scope of the project

  • Develop a brand strategy
  • Readapt the visual identity
  • Marketing assets
  • Website Design & Development

challanges

  • Building an internal strategy that aligns everything the company does.
  • Complete the visual identity all by keeping the initial logo and align it with the new internal strategy.

Category

  • Branding

Brand strategy

Brand Mission

By providing bespoke solutions that combine 3 different and complementary fields for construction projects, all with focusing on the post delivery project services.

Brand vision

Be the first choice for construction projects’ owners that need a combination of expertise in building automation, electricity, and security in terms of plan creation and field execution.

Brand Personality

Valeurs

  • Assistance
  • Listening

voix

  • Professional
  • Guidance
  • Honesty
  • Specialization
  • Perseverance

Impact

  • Quality
  • Good value for money

Feeling

  • Available
  • Helpful
  • Welcoming
  • Friendly
  • Caring
  • Attentive
  • Respectful

Brand Identity

We had a challenge to complete the visual identity all by keeping the logo and main colors. By combining our findings in the strategy sessions and the current visual identity, we completed the identity system with colors, typography, patterns, photo choices and designed branding & marketing assets.

Typography

We use two 2 specific typeface for our brand

Inter

Aa  Bb  Cc  Dd  Ee  Ff  Jj  Hh  Gg  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy Zz 1 2 3 4 5 6 7 8 9 @_= +/* 

Nephilm

Aa  Bb  Cc  Dd  Ee  Ff  Jj  Hh  Gg  Kk  Ll  Mm  Nn  Oo  Pp  Qq  Rr  Ss  Tt  Uu  Vv  Ww  Xx  Yy Zz 1 2 3 4 5 6 7 8 9 @_= +/* 

Color

Primary color

#1B2B79
#F37B20

Secondary color

#2E4A99
#4D80B2
#FFBA08
#FDDCC6
#4BA3C3
#D4D2D5

Brand pattern

photography style

Website

We created a custom website that represents their brand as conceived in their internal strategy, shows their services while considering their ideal customers needs, and behaviors.