Empathic brand strategies and designs for changemaker brands.

You deserve a brand that stands out, resonates with your audience, and drives sales to help you support others and change lives. 
And I am here to help.

My services

01

Brand strategy

I work with businesses that want to build timeless brands with a  a unique personality, competitive advantages and create an emotional connection with their audience.



  • Brand positioning
  • Brand fundamentals
  • User profiles & journey
  • Brand attributes & values
  • Gap & Competitive Audit​
  • Business and brand goals

02

Brand Identity​

I build compelling brand identities that stand out, reflect the brand personality, and resonate with audiences.



  • Logo design
  • Identity systems
  • Brand guideline
  • Brand collaterals design
  • Packaging design 
  • Social media template design

03

Custom website design

I create websites that are aesthetically pleasing, and give a unique experience to visitors  since I focus on creating websites, which are aligned with the internal strategy and visual identity.



  • Website hosting
  • Website design
  • website content creation
  • Website development
  • Website launching​
  •  Post-launching service

My services

01

Brand strategy

I work with businesses that want to build timeless brands with. a unique personality, competitive advantages and create an emotional connection with their audience.



  • Brand positioning
  • Brand fundamentals
  • User profiles & journey
  • Brand attributes & values
  • Gap & Competitive Audit​
  • Business and brand goals

02

Brand Identity​

I build compelling brand identities that stand out, reflect the brand personality, and resonate with audiences.



  • Logo design
  • Identity systems
  • Brand guideline
  • Brand collaterals design
  • Packaging design 
  • Social media template design

03

Custom Website​

I create websites that are aesthetically pleasing, and give a unique experience to visitors  since I focus on creating websites, which are aligned with the internal strategy and visual identity.



  • Website hosting
  • Website design
  • website content creation
  • Website development
  • Website launching​
  •  Post-launching service

Past work

brand project for spirit calm

Brand project for Emily Mills

My Process

Each project is unique, i adapte my process according to your needs

Discovery call

01

The discovery call is to understand your brand needs and problems in order to suggest you the best solutions.

Strategy Session

02

We will go through engaging strategy sessions to deconstruct your brand together: dive deep into the core of your brand, identify its fundamentals and values, and create its personality. I will also take a peculiar look into your ideal customer preferences and behaviors.

Synthesis & Moodboard

03

I take everything we discussed during the strategy sessions and summarize it into a curated design board that shows the visual direction for your brand and the identity that I will work on.

Visual Identity

04

Once you validate the moodboard, I will hop into creating the visual identity for your brand. This includes logo, logo variations, brand colors, typography system, brand patterns, and illustrations or icons if needed.

Brand manual

05

I love empowering  and guiding my clients. So, you’ll have, a complete brand guideline that ranges from important information (your brand positioning, mission, vision, personality) to your visual identity elements usage guide.

Website creation

06

We start with a session in which we set the website goals and discuss its content. Then, we create the wireframe, which is based on the user’s experience research. Upon the wireframe approval, we will start designing the website and preparing to launch on the web.

Brand strategy design

Hi, I'm Yasmine

I’m an ex medical student turned brand strategist and designer. Are you mentally stable?  you may ask.

Unfortunately, I don’t have the answer.

Back in 2019. I made the decision to quit medical school coz… Eeeehh, it was not for me

Now, I get to do what I love: Building brands.

Brand strategy design

Hi, i’am Yasmine

I’m an ex medical student turned brand strategist and designer.  Are you mentally stable? you may ask.

Unfortunately, I don’t have the answer.

Back in 2019. I made the decision to quit medical school coz… Eeeehh, it was not for me

Now, I get to do what I love: Building brands.

FAQ

I go with you through a discovery call to understand your needs and clarify your goals to put together a bespoke proposal.

You can book your call here 👉 Calendly link

It really depends on the project and it’s complexity but, usually a branding project (including the strategy) takes from 5-10 weeks, and a website project can take from 3-6 weeks.

The process can be accelerated if needed, but the minimum is 2 weeks.

Depending on the project. This can include, but not limited to, a brand roadmap, a brand guideline, a brand identity, a website design, social media templates.

But you’ll definitely get in all cases: my guidance and support throughout the whole process and after.

Absolutely, I have already worked with clients on the other side of the world. The business will be conducted through emails, WhatsApp and video calls when needed.

Have a project in mind? Feel free to share it.